About

Fay Faizal

Creative Director with over 10 years of experience in the creative industry, specializing in branding, beauty brands, and creative production. With a background in Digital Media Art & Design from 常州机电职业技术学院 (Changzhou Institute of Mechatronic Technology), he's used to handling every stage of production, from concept decks to final visual execution.

Branding Beauty Brand Creative Production

Why I built this

Everyone now has access to the same AI tools. But the results are never the same.

It's not because the AI's capability differs. It's because people from the creative industry know how to talk to AI. They understand terms like Rembrandt Lighting, Rule of Thirds, Dutch Angle, Bokeh, Color Grading, Lob Hair, Quiet Luxury, and Clamshell Lighting.

To most people these terms sound foreign, but for photographers, art directors, or stylists, that's everyday language.

I'm trying to close that gap of knowledge.

Most people don't know what to create, because they don't know how to describe what they actually want.

The problem I saw

A lot of people can only copy-paste viral prompts, reuse existing content, or even drop someone else's work into AI to get it modified.

The result is that everything looks the same. There's no cognitive creative-thinking process. Every brand ends up with the same generic tone (AI slop). Long prompts stuffed with filler also make AI lose context halfway through. The moment one part needs to change, people have to reread everything from the start, or ask AI to rewrite the whole thing, which often makes the context even messier.

What I'm trying to solve

Prompt Director is my way of bridging that gap.

You don't need to write a prompt from scratch. Just fill in parameters like filling out a form, all the professional terminology is already there, just pick a Shot Size, Camera Angle, Lighting Type, Outfit Style, Hair Texture, Skin Tone, or Camera Body.

Dira helps you understand the tools by giving you a preview of each parameter you can look at.

Want to change something? Uncheck one setting, check another, no need to reread the entire prompt line by line, no need to ask AI to rewrite everything. And because it's a one-time purchase, you can generate on any platform, any time, without worrying about quotas or monthly subscriptions.

Who it's for

Prompt Director is built for a few types of people.

Designers & Social Media

For those producing visual assets and daily content, feeds, campaigns, key visuals, who need results that stay consistent with the brand.

Creative Production

For teams that have already brought AI into their workflow and need high precision: character design, scene design, all the way to product photoshoots that are specific and production-ready.

Casual Users

For anyone who wants to explore generative AI content. From trying out ideas to finding your own visual style, without needing to understand technical terminology first.

Connect

Stay updated!

You can see my creative portfolio on Behance, and for a more corporate side I'm active on LinkedIn. I also regularly share prompts on Threads.

Behance Portfolio Instagram HS Works Threads @fyfzl LinkedIn Professional

Are you ready?

Try Prompt Director for free, or jump straight into the Premium tier.

Try Free!